Orange Aluminum Corporation
Last Updated: July 30, 2026
Introduction
Orange Aluminum Corporation and its subsidiaries, divisions, affiliates, and brands (collectively "Orange Aluminum," "we," "us," or "our") are committed to protecting your privacy and handling your personal information with care and transparency.
This Privacy Policy explains what personal information we collect, how we use and share it, what rights you have, and how to exercise them. It applies to information collected through our website at www.orangealuminum.com and any related pages, subdomains, or microsites (collectively, the "Site"), as well as through phone, email, and other interactions with our team.
Please read this policy carefully. By using our Site or providing us with your information, you acknowledge the practices described here.
Information We Collect
We collect personal information in the following categories:
Contact and Account Information
Name, email address, phone number, company name, billing and shipping address, and account login credentials.
Transactional Information
Order history, product selections, quote and RFQ submissions, payment information including credit card number, cardholder name, and expiration date. Payment transactions are processed through Braintree and are subject to their security standards. We do not store full credit card numbers on our systems.
Communications Data
Content of messages submitted through our contact forms, quote request forms, and live chat tool. If you contact our customer service or sales team by phone, those calls may be recorded.
Usage and Behavioral Data
IP address, browser type, device type, operating system, pages visited, time spent on pages, referring URLs, clicks, and other interactions with our Site. This information is collected automatically through cookies, pixels, and similar technologies described below.
Marketing Preferences
Email and SMS opt-in status, communication preferences, and unsubscribe history.
How We Collect Information
We collect information in the following ways:
Directly from you when you create an account, place an order, submit a form, use our live chat, contact us by phone or email, or sign up for email or SMS communications.
Automatically through cookies, tracking pixels, and similar technologies when you visit our Site. See the Cookies and Tracking Technologies section below for detail.
From third parties including advertising platforms, analytics providers, and our ERP and ecommerce infrastructure, in connection with operating our business.
Cookies and Tracking Technologies
We use cookies and similar tracking technologies on our Site to operate and improve the Site, understand how visitors use it, and deliver relevant advertising. We also work with third-party vendors who place their own tracking tools on our Site for analytics and advertising purposes.
The following tools are currently active on our Site:
| Tool | Vendor | Purpose |
| Google Tag Manager | Google LLC | Tag management and deployment container |
| Google Analytics 4 | Google LLC | Site analytics and visitor behavior |
| Google Ads Conversion Tracking | Google LLC | Advertising performance measurement |
| Meta Pixel | Meta Platforms, Inc. | Advertising targeting and measurement |
| Microsoft/Bing Ads Tag | Microsoft Corporation | Advertising performance measurement |
| LinkedIn Insight Tag | LinkedIn Corporation | Advertising targeting and measurement |
| Klaviyo Tracking Script | Klaviyo, Inc. | Email and SMS marketing personalization |
| Cart Rebuilder | Arctic Leaf, Inc. | Abandoned cart recovery (Klaviyo Integration) |
| Searchspring | Searchspring, Inc. | Site search, product discovery, behavioral tracking |
| ZoomInfo WebSights | ZoomInfo Technologies | Visitor identification and lead intelligence |
| Live Chat | Social Intents | Customer support communications |
These tools may collect information including your IP address, device identifiers, pages visited, items viewed or added to cart, and interactions with the Site. Some of this information is transmitted to third-party servers in real time.
Your Consent and Choices
When you first visit our Site, you will be presented with a cookie consent banner that allows you to accept or decline non-essential tracking. Essential cookies required for the Site to function will remain active regardless of your selection. You may update your preferences at any time by clicking Manage Website Data Collection Preferences in the footer of our Site.
You may also opt out of interest-based advertising directly through the following:
- Google: g.co/adsettings
- Meta: facebook.com/adpreferences
- LinkedIn: linkedin.com/psettings/guest-controls
- Microsoft: account.microsoft.com/privacy
- Industry opt-out tools: optout.aboutads.info or optout.networkadvertising.org
Note that opting out of interest-based advertising does not remove advertising entirely — it means the ads you see will be less tailored to your interests.
How We Use Your Information
We use the personal information we collect for the following purposes:
- To process and fulfill orders, quotes, and account requests
- To communicate with you about your orders, inquiries, and account
- To send marketing communications you have opted into, including email and SMS
- To operate, maintain, and improve our Site and customer experience
- To measure and optimize the performance of our advertising campaigns
- To detect and prevent fraud and security incidents
- To comply with legal obligations
- For any other legitimate business purpose disclosed at the time of collection
How We Share Your Information
We do not sell your personal information for monetary consideration.
We may share your information with:
Service Providers and Vendors
Third parties who perform services on our behalf, including payment processing, order fulfillment, shipping, IT and site hosting, marketing platforms, analytics providers, and customer support tools. These vendors are contractually required to use your information only as directed by us and in accordance with applicable law.
Advertising and Analytics Partners
As described in the Cookies and Tracking Technologies section, we work with advertising platforms including Google, Meta, Microsoft, and LinkedIn. Information shared with these platforms may be used to serve you relevant advertising on other websites and platforms.
Affiliated Companies
We may share information among our parent company, subsidiaries, and affiliated brands for internal business and operational purposes.
Business Transfers
In the event of a merger, acquisition, or sale of all or a portion of our business, your information may be transferred as part of that transaction.
Legal and Compliance
We may disclose your information when required by law, subpoena, or legal process, or when we believe disclosure is necessary to protect our rights, your safety, or the safety of others.
Data Retention
We retain personal information for as long as necessary to fulfill the purposes described in this policy, maintain your account, comply with legal obligations, resolve disputes, and enforce our agreements.
Security
We use industry-standard technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, and destruction. Our Site uses SSL/TLS encryption for data transmitted during checkout and account activity.
No method of transmission over the internet or electronic storage is completely secure. In the event of a data breach affecting your personal information, we will notify you as required by applicable law.
Children's Privacy
Our Site is not directed at children under the age of 16, and we do not knowingly collect personal information from children under 16. We do not currently have an age verification mechanism in place. If you believe we have inadvertently collected information from a child under 16, please contact us at the information below and we will take steps to delete it promptly.
Your California Privacy Rights
If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA):
Right to Know
You may request that we disclose the categories and specific pieces of personal information we have collected about you, the sources of that information, the purposes for which we use it, and the categories of third parties with whom we share it.
Right to Delete
You may request that we delete personal information we have collected from you, subject to certain exceptions.
Right to Correct
You may request that we correct inaccurate personal information we hold about you.
Right to Opt Out of Sale or Sharing
You may direct us not to sell or share your personal information with third parties for cross-context behavioral advertising purposes.
Right to Limit Use of Sensitive Personal Information
You may request that we limit the use of sensitive personal information to purposes authorized by law.
Right to Non-Discrimination
We will not discriminate against you for exercising any of your privacy rights.
How to Submit a Request
To submit a rights request, contact us at:
- Online Form: Submit a CCPA Request
- Email: sales@orangealuminum.com
- Phone: 1-877- 464-2181
We will respond to verified requests within 45 days. We may extend this period by an additional 45 days when reasonably necessary and will notify you of the extension.
California Invasion of Privacy Act (CIPA)
Orange Aluminum is committed to compliance with the California Invasion of Privacy Act. We obtain consent before activating non-essential tracking technologies on your device. Phone calls with our team that are recorded are disclosed at the time of the call. If you have questions or concerns about how your communications are handled, please contact us using the information below.
Email and SMS Communications
We send marketing emails and SMS messages only to individuals who have opted in. You may unsubscribe from marketing emails at any time by clicking the unsubscribe link in any email or by contacting us directly. You may opt out of SMS messages by replying STOP to any message. Transactional messages related to your orders or account are not subject to marketing opt-out.
Third-Party Links
Our Site may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies independently.
Policy Updates
We will update this policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make material changes, we will update the "Last Updated" date at the top of this policy and, where appropriate, notify you by email or through a notice on our Site. Your continued use of the Site after any update constitutes acceptance of the revised policy.
Contact Us
If you have questions, concerns, or requests related to this Privacy Policy, please contact us at:
Orange Aluminum
13111 Meyer Road
Whittier, CA
Email: sales@orangealuminum.com
Phone: 1-877 464-2181